Strong Demand for 2024 Toyota Land Cruiser in Germany as Initial 1,000 Units Sell Out in 30 Minutes

Toyota Land Cruiser SUVs (

European Enthusiasts Snap Up First Batch of New-Generation Land Cruiser

The 2024 Toyota Land Cruiser has made an impressive debut in the German market, with the initial allocation of 1,000 units being completely sold out in just 30 minutes. The demand for the new-generation Land Cruiser showcases the model’s popularity and strong appeal among automotive enthusiasts in Europe.

Quick Sell-Out Highlights Model’s Popularity
Reservations for the highly-anticipated Land Cruiser opened at 8 a.m. on December 21, and within half an hour, all available units were spoken for. The quick sell-out reflects the enthusiasm and interest among German customers for the iconic SUV. Interested buyers who missed the initial allocation are now required to register on a waiting list, indicating sustained demand for the Land Cruiser in the region.

Three Trim Levels Offered in Germany
The Land Cruiser is available in three trim levels in Germany: Executive, Tec, and the First Edition. While Toyota has not provided specific details on the allocation of each trim within the initial batch of 1,000 units, the Land Cruiser First Edition is expected to be capped at 3,000 units for the entire European market. Deliveries for German customers are slated to begin in the third quarter of 2024.

Underpinning and Powertrain Information
The European-spec 2024 Land Cruiser is built on Toyota’s global GA-F platform, known for its 50% increased stiffness compared to the previous-generation model. Initially, European models are offered with a 2.8-liter turbodiesel engine producing 201 horsepower, mated to an 8-speed automatic transmission. A mild-hybrid diesel variant with a 48-volt system is scheduled to join the lineup in 2025.

In the United States, the Land Cruiser is equipped with a turbocharged 2.4-liter four-cylinder hybrid engine, generating 326 horsepower and 465 lb-ft of torque.

Well-Equipped Models in Germany
All Land Cruiser models sold in Germany come well-equipped, with the Tec Edition and First Edition receiving additional features. These include Toyota’s decoupling front stabilizer bar, 20-inch alloy wheels, a digital rearview mirror, a premium JBL audio package with 14 speakers, and a head-up display.

The success of the 2024 Land Cruiser in Germany underscores the model’s enduring popularity and the anticipation surrounding its latest iteration. As deliveries commence, the Land Cruiser is expected to make a significant impact on the European automotive market.